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Making the transition to online sleek, seamless,
profitable.
SynTrack Online is a world-class technical and consultative framework for the
seamless transition of your syndicated studies online.
Preserve your multiple years of data
All data is preserved and seamlessly transitioned online by our seasoned
transition experts
Maintain your trends
Trends are maintained thanks to our advanced trending methodology. Our
customers transition with utmost confidence knowing they will deliver familiar,
reliable data to their customers.
Uphold your survey
Our research experts ensure that offline surveys are refined and perfected
for online use—all without compromising the need for continuity.
A parallel study is typically conducted once
Typically, a parallel offline and online study is conducted on a one-time
basis. After the transition is complete and all data and trends are analyzed,
most studies continue on one online track.
Attain representative (and comparable) study results online
The online population is increasingly attractive to marketers and
researchers. As a result, a growing number of professionals are turning to
high-quality online panels, like the Harris Poll Online (HPOL), in order to
reach general population and desired specialty groups. What’s more,
demographic and propensity weighting can be used to help ensure
representativeness. Mixed-mode via phone is also a valuable solution when online
and traditional, in conjunction, makes sense.
Who can I consult with and who can I trust?
Whether you’re ready to transition or still doing some research of your
own, your best move is HISB. We are the pioneers and experts in online
research. We have more online research experience than any other peer company in
the world (more than 52,000 online studies and counting). We continuously deploy
leading-edge panel, survey and research methodologies—securing quality and
results at every turn. Plus, our world-class Research and Methodology team
provides ongoing counsel and support right from the start (and even after
your research is complete).
The SynTrack Online Advantage
Transitioning to online: What’s top of mind?
Improve data accuracy and representativeness: Depending on the nature of
your study, online populations may offer a superior audience in comparison to
traditional respondent populations.
Deliver timely data: Increase data-to-market speed. Deliver reports in a
fraction of the time—arming customers with data they need to make critical
business decisions sooner.
Grow sales within customer accounts: Give your customers the opportunity
to perform tailored follow-up studies based on the data published in your
syndicated reports.
Enrich study data and optimize business decision making: Give your
customers even more…expand the depth and breadth of your study and survey with
ease.
Save money and time: The cost of conducting your study online will often
be lower, especially if you are currently collecting data via telephone.
Improve studies that rely on low incident groups: Now, you can request
readable bases for low incident groups.
Conduct mixed mode studies: When using the phone still makes sense,
surveying respondents by phone and Web can expand your reach and maximize
study results.
Online Transition Milestones
Survey review and consultation
Relying on years of experience and best practices, we make sure your survey
instrument is optimized for online use
Sampling consultation
We confirm that our panel can support the kind of sampling your study
requires and identify weighting alternatives to ensure data representativeness
Determine response strategies
Survey tests and slow-starts help to achieve desired response rates
Data monitoring
While in the field, data is monitored regularly; daily reports are provided
by Customer Sales Managers
Weighting
If desired, data are weighted at field close in order to enhance
representativeness
Deliver comparison spreadsheet
When a study is first transitioned online, a parallel study will often be
conducted. A report is developed that compares results from both modes of data
collection and is used by the Harris Research Methodology team to investigate
mode differences and make recommendations for moving forward.
Preserve historic trends
Advanced backcasting methodologies can be deployed to ensure all historic
trends are preserved.
Ongoing support
A working relationship with HISB means that the Harris Research &
Methodology team is available to provide ongoing research support when you
need it.
Contact Us
Find out more about HISB and how we can work together to advance your
research business.
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