By tapping into our esteemed Internet design and methodological expertise, you are able to expand your company’s offerings and capabilities, which in turn can advance your position in an ever-competitive marketplace. We will work closely with you to deliver quality, speed and ease on all fronts—helping to secure superior client satisfaction and results. Market research professionals agree that today there is no better way to serve their customers or grow their business.

Case Studies

Research: Auto brand, accessories and service study

Solution and results: After 30 years of collecting data by mail, the company transitioned its quarterly syndicated tracking study online—largely due to the increasing appeal of the Harris Interactive online population. The study requires 90,000+ general population completes per quarter, with the 18+ survey sample designed to mirror the U.S. Census population. Key benefits include the availability of advanced backcasting methodologies, which can be successfully deployed to maintain 30 years of trended data. Key results include time savings, improved representativeness and an efficient, compelling way to offer tailored follow-up studies online.

Research: Employee study and international employee satisfaction norms study

Solution and results: Transitioned mail-based employee study online and conducted a first-of-a-kind international norms study online in response to mounting customer requests. The company plans to drive innovation and fully leverage the power of online research as well as Harris methodological expertise, to develop additional, ground-breaking syndicated studies. Additionally, the company aims to further service their customers by offering tailored, streamlined follow-up studies. Currently, HISB and the employee solutions firm are embarking on an alliance that includes joint participation in key industry events and additional innovative research projects.

Research: A research study that measures the purchasing behavior of thousands of magazine and national newspaper readers every three months. It delivers buying intelligence about more than 3,000 brands across 200 product categories.

Solution and results: The company relied on HISB’s access to unparalleled Harris Interactive research expertise and world-class panel in order to design and conduct a highly complex and revolutionary online study. The growing list of subscribers includes some of the nation’s leading agencies and publishers—enabled, for the first time, with the ability to measure ROI in relation to print advertising investments.

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