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Automotive Market Research Firm
Research: Auto brand, accessories and service study
Solution and results: After 30 years of collecting data by mail, the company
transitioned its quarterly syndicated tracking study online—largely due to the
increasing appeal of the Harris Interactive online population. The study
requires 90,000+ general population completes per quarter, with the 18+ survey
sample designed to mirror the U.S. Census population. Key benefits include the
availability of advanced backcasting methodologies, which can be successfully
deployed to maintain 30 years of trended data. Key results include time savings,
improved representativeness and an efficient, compelling way to offer tailored
follow-up studies online.
Global Employee Survey Solutions Firm
Research: Employee study and international employee satisfaction
norms study
Solution and results: Transitioned mail-based employee study online and
conducted a first-of-a-kind international norms study online in response to
mounting customer requests. The company plans to drive innovation and fully
leverage the power of online research as well as Harris Interactive
methodological expertise, to develop additional, ground-breaking syndicated
studies. Additionally, the company aims to further service their customers by
offering tailored, streamlined follow-up studies. Currently, HISB and the
employee solutions firm are embarking on an alliance that includes joint
participation in key industry events and additional innovative research
projects.
Media Intelligence Company
Research: A research study that measures the purchasing behavior of
thousands of magazine and national newspaper readers every three months. It
delivers buying intelligence about more than 3,000 brands across 200 product
categories.
Solution and results: The company relied on HISB’s access to unparalleled
Harris Interactive research expertise and world-class panel in order to design
and conduct a highly complex and revolutionary online study. The growing list of
subscribers includes some of the nation’s leading agencies and publishers—enabled,
for the first time, with the ability to measure ROI in relation to print
advertising investments.
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